The present times have signified a lot of opportunities for the digital landscape. It is very easy for any individual to access the internet and millions of websites. Presently, there are more than 200 million active websites. Interestingly, many of these websites were created by regular people just like you.
So, don’t you need any technical skill for building a technology product such as a website? The answer is ‘NO’ as you can gain access to many tools that can make the creation of the website easier! In the following discussion, we shall proceed with a step-by-step illustration of the process to create a professional website.
Reasons to create a professional website :
Before starting the discussion on the individual steps that should be followed for creating a professional website, it is essential to focus on the reasons. For one point of time, you can wonder that there are so many websites existing already, and it would not be profitable to start another one.
I mean, think about the competition! It’s too huge to compete with now, isn’t it? However, you have to remember one thing. Your website may not be the most popular one but can still ensure promising benefits for your business. Let us outline some of them as valid reasons to start your website.
- Having a website of your own could be a reliable instrument for connecting with new people from different corners of the world in your professional network.
- Your website would communicate your passion, belief, and values underlying the foundation of your business. That seems quite appropriate for a professional website, doesn’t it?
- Your website can serve as a channel for recruitment and hiring new talent for your company. As the website acts as a credible symbol for the business, it can attract competent employees to apply for jobs at your organization.
- Websites are considered as flag-bearers of a business, and they can be rightly used for promoting a business. You can use your website to attract new customers and gain a competitive advantage in your respective industry.
So, these reasons can show the importance of a professional website. Also, you don’t have to stress too much over creating a website. Now, let us take a look at the different steps to follow for creating a professional website.
Establish your goal
The foremost imperative needed for creating a professional website is the outline of the goals you intend from your website. This aspect can be addressed by choosing the type of website that you want to build. The decision on the type of website you need can be very influential on the appearance of the website and functionalities that may be included in it.
- For example, if you plan on using your website for selling products, then you will need an online store.
- If you want to share your expertise on certain topics related to your industry, then a blog website may be the right choice for you!
- Niche social networking sites could be preferred if you want to create a unique community for the users of your products or services.
- Membership sites can be appropriate for your professional website if you provide premium content or special offers to users in your community.
- Finally, if you just want people to visit your website and know about you and your offerings, then a static business website is the best recommendation. A static business website can get you the desired online presence if you are not into selling products online.
Choosing the website builder
Creating a website was a pretty daunting task in the past. You had to learn coding skills or hire a web designer for creating a website. However, you can find many website builders in the market presently for helping you out with building a website quickly and effectively. Therefore, it is essential to make the right choice from the different types of website builders that you can find.
Some of the popular website builders are Wix.com, GoDaddy Website Builder, Shopify, WordPress, and Squarespace. A little glimpse at the features of each of these website builders can confuse you regarding the most suitable choice for creating your professional website. Here are some of the aspects which you should take into account for comparing each website builder tool you consider for designing your professional website.
Ease of use:
Ease of use should be the foremost criterion you should look for in a website builder. The ease of use of a website builder is based on user testing and the scores received by each website builder based on their performance in the tasks assigned to them.
Price and features balance:
The next important priority in choosing a website builder should be the fine balance between features and pricing of the website builder. You don’t want a bleeding wallet while on the other hand, you can’t be stick with a cheap one either! So, keep in mind to find a website builder that provides the best of pricing and features when it comes to designing your professional website.
Flexibility for design:
You should also make an effort to find out the design flexibility of the website builder. This can be identified through observing the aspects of user-friendliness, industry relevance, and modernity in each template provided by the website builder.
Choose the capable one:
Find a website builder with a wider range of functionalities rather the ones with a larger roster of features. Check out what more you can find and use with a website builder. It could be search engine optimization, blogging, or anything else.
Check for support:
The most crucial factor that you should look for in a website builder is the facility of round the clock support. You will be creating a website on your own, and the additional assistance can never hurt, would it?
Choosing the right plan :
The most favorable thing which you can note in the case of website builders is the facility of different plans. The plans are priced differently, and you can choose any one of them depending on your needs. This can be considered as an advantage as you would not be paying for services that you don’t need. And, if you are thinking of designing your professional website for free, then you may want to reconsider that thought!
You can build a website for free with free accounts on website builders or trial versions. However, you would not be able to access many features such as custom domains and ads of the website builder on your website. So, you should go for the free options only to look at what you will be getting from the website builder. Once you find the right choice, you should invest a few dollars per month for getting your hands on a professional website enriched with different features.
Select a domain name :
The domain name can be simply defined as the name of your website. You can also think of it as the long address that is typed in the search bar of a browser to access a website. Website builders can help you register a domain name with their services, and you have to pay some additional bucks for this.
However, you have to be careful of certain factors when selecting a domain name. First of all, you need to make sure that it is relevant to your business. The most important factor would be to make the domain name short and devoid of any numbers so that it can be remembered easily. Finally, you should make sure that the domain name you choose is original and can stand out from the rest.
Choosing the template :
Once you have completed all the above steps, you need to turn towards the website builder completely now! We are talking about templates here. Templates are kind of a framework that can be treated as a canvas on which you can paint your website. You can choose the color scheme, appearance of the menu bar, and homepage header along with the content width on your website found uniquely in different templates.
The most reasonable recommendation that can be put forward at this instance is not to make the selection of a template at the first look. Take your time to look at the different templates and use them individually to find the perfect one fit for your needs. After all, you are not limited by choice!
Customize the template :
Customization is the key to make your website look different from other websites out there. There are many chances that some sites could have the same template as yours and so it is essential to focus on customization to make your website stand out. Customization would involve the addition of new pages and new elements such as menus and contact forms.
It could also involve the selection of a different color palette or editing the images in the homepage gallery as well as modifying the size, fonts, and colors of the buttons. Another notable measure for customization could be linking social media channels with your professional website.
Preview and testing :
Once you have put the template perfectly in place with the right customization, it is right to preview the website before publishing it. You would have to test the website for various aspects such as loading speed, responsiveness, ease of navigation, and functionality of all the buttons on the menu. Another important factor that should be focused here is the working of the website on desktops as well as mobile phones. If your website clicks perfectly on all these dimensions, then it is ready to go online!
Now, we arrive at the climax where you have checked all the steps mentioned above in creating a professional website. Since you are assured of the design and performance of your website, you can click on ‘Publish’ to put your website out for everyone to see and visit.
Final words :
On a closing note, it can be observed that designing a professional website is not as difficult as you may have imagined. The selection of a right website builder and a clear and comprehensive outline of your objectives in mind could be substantial enough to create an exceptional professional website.